Acquisition Marketing Manager

Job Summary

Experienced marketers will find a full-time remote Acquisition Marketing Manager opportunity focused on developing and executing customer acquisition strategies across Direct Mail, Email, and SMS channels to drive measurable new customer growth.

Key responsibilities

• Own and lead the customer acquisition strategy, including audience segmentation, channel planning, and campaign performance optimization
• Develop and manage integrated acquisition campaign roadmaps and testing strategies to improve key performance indicators
• Analyze campaign performance and provide actionable recommendations for future acquisition strategies

Required qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience
• 5+ years of experience in acquisition, performance, or direct response marketing
• Direct ownership experience of at least two acquisition channels, including Direct Mail, Email, or SMS
• Demonstrated experience managing campaign budgets and performance measurement
• Experience with A/B and multivariate testing and translating results into actionable recommendations