Acquisition Strategy Manager
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Job Summary
Driving acquisition strategy for DIRECTV FOR BUSINESS, the full-time remote Acquisition Strategy Manager will partner with Marketing and cross-functional teams to develop offers, go-to-market plans, and assess financial opportunities to enhance customer growth.
Key responsibilities
- Shape and execute acquisition strategy across various channels and customer segments to identify growth opportunities
- Develop acquisition offers and pricing strategies in collaboration with Marketing, Sales, and Product teams
- Monitor market trends and competitive landscape to inform strategic direction and evaluate channel investment opportunities
Required qualifications
- Experience in acquisition strategy, growth strategy, or product marketing, preferably in B2B or subscription businesses
- Strong financial acumen with experience in developing business cases and financial models
- Proven ability to work cross-functionally and influence decisions across diverse teams
- Strategic thinker with the ability to translate market insights into actionable plans
- Experience in campaign planning and customer targeting within a marketing organization
Complete Job Description
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