Active Member Marketing Manager

Job Summary

To enhance member engagement, the full-time remote Active Member Marketing Manager will develop and execute proactive communication strategies across multiple channels, including email, SMS, and in-app messaging, while integrating with clinical care teams and managing campaign performance.

Key responsibilities

• Map the member journey to create sustained engagement and win back lapsed members, defining communication strategies for each stage
• Own the annual and quarterly engagement roadmap, ensuring a coherent communication calendar across marketing, care teams, and clinical services
• Build and ship campaigns end to end in Braze, including audience logic, content creation, and performance analysis

Required qualifications

• 4-7 years of experience in lifecycle, CRM, retention, or engagement marketing with a focus on end-to-end program ownership
• Hands-on expertise in Braze, capable of building complex campaigns independently
• Experience in multi-channel marketing, including email and at least one other channel such as SMS or push notifications
• Demonstrated ability to design and execute rigorous experimentation and testing methodologies
• Experience in building processes for new programs, particularly in a marketing context