Ad Operations Specialist
Job Summary
Freelancing as an Ad Operations Specialist, the remote consultant will manage tracking infrastructure and technical execution for clients across paid search, social, display, and OTT, focusing on pixel configuration, server-side tracking, and data governance.
Key responsibilities
- Own ad ops execution across various platforms, including pixel configuration and event passback
- Establish and maintain UTM tracking guidelines and campaign tagging standards
- Audit and troubleshoot tracking discrepancies and champion data governance best practices
Required qualifications
- 4+ years of hands-on ad operations experience across paid search, social, display, and OTT
- 4+ years governing enterprise ESPs or CDPs, including data hygiene management
- Fluent in SQL, with experience in querying and modeling complex datasets
- Working knowledge of deliverability best practices and compliance frameworks
- Strong familiarity with Google Tag Manager and conversion tracking
Complete Job Description
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