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Adobe Analytics Architect
Job Summary
A company is looking for a Lead Engineer, Adobe Analytics to lead the design, implementation, and optimization of Adobe Analytics & Target.
Key Responsibilities
- Architect, configure, and administer Adobe Target for multi-channel campaign delivery
- Design and implement website optimization strategies, including A/B and multivariate testing
- Architect Adobe Analytics solutions and maintain report suites and data feeds
Required Qualifications
- 8-10 years of experience in digital marketing, with 2-4 years in Adobe Target and Adobe Analytics
- In-depth experience with Adobe Target and Adobe Analytics for campaign optimization
- Strong knowledge of data layer specifications and Solution Design References (SDRs)
- Experience with tag management solutions like Adobe Launch or Tealium
- A bachelor's degree in Computer Science, Marketing, Engineering, or a related field is preferred
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COMPLETE JOB DESCRIPTION
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