Alliance Marketing Manager

Job Summary

Leading the marketing strategy for a strategic partnership with Eaton, the full-time remote Alliance Marketing Manager will develop joint go-to-market strategies, create impactful messaging, and manage integrated marketing initiatives to achieve shared pipeline and revenue objectives.

Key responsibilities

• Develop and execute the joint marketing strategy aligned to shared pipeline and revenue goals
• Create joint messaging, value propositions, and integrated go-to-market programs, including campaigns and events
• Collaborate with cross-functional stakeholders to align priorities and drive execution while optimizing programs based on performance metrics

Required qualifications

• 7+ years of B2B marketing experience
• Experience in alliance, partner, channel, field, or demand generation marketing
• Demonstrated success in leading marketing initiatives for strategic technology partnerships
• Strong understanding of B2B go-to-market strategies and sales activation
• Proven ability to manage and influence stakeholders across complex organizations