Analytics Manager, Influencer Marketing

Job Summary

To support influencer marketing initiatives, the full-time remote Analytics Manager, Influencer Marketing will manage client research, reporting, and analysis, oversee paid social planning and buying, and contribute to thought leadership and vendor innovation efforts.

Key responsibilities

• Clean and analyze data to support client reporting deliverables and maintain dashboards measuring program-specific KPIs
• Develop and execute paid social strategies across platforms, ensuring campaign performance targets are met
• Assist in the creation of new methodologies and metrics to enhance program efficacy and publish industry insights

Required qualifications

• 3 to 5 years of relevant work experience in agencies or in-house marketing roles
• Strong strategic and analytical background with advanced skills in Google Sheets/Excel
• Proven experience in data analysis and the ability to derive insights from complex data sets
• Strong understanding of social media marketing KPIs and processes, with media buying experience as a plus
• Ability to effectively communicate complex information and create compelling visualizations