Assistant Director of Social Media

Job Summary

Leading social engagement as a key member of the University Communications team, the full-time Assistant Director of Social Media will develop and implement a strategic, multi-platform content strategy to enhance brand visibility while guiding digital communicators across all divisions.

Key responsibilities

• Develop and execute a comprehensive social media strategy aligned with the university's vision and mission
• Provide expert guidance and best practices for social media content creation and engagement across various platforms
• Analyze social media performance and generate insights to optimize content and engagement strategies

Required qualifications

• Bachelor's Degree in English, communications, marketing, or a related field
• Considerable experience in developing and implementing social media strategies for organizations
• Proficiency in graphic design tools such as Adobe Creative Suite and Canva
• Strong project management skills and the ability to work independently
• Experience with social media analytics and monitoring tools