Associate Demand Generation Manager

Job Summary

To build and run the demand engine for the Corporate Tech business, the full-time Associate Demand Generation Manager will partner with leadership to define target accounts, orchestrate account-based marketing programs, and manage content strategy while working remotely.

Key responsibilities

• Own the tiered target account list and define ideal customer profiles and prioritization criteria
• Orchestrate multi-channel account-based marketing plays to engage multiple stakeholders within target accounts
• Manage content strategy and editorial roadmap, ensuring assets are data-driven and tailored to the Corporate Tech audience

Required qualifications

• 4+ years of experience in B2B demand generation, account-based marketing, or growth marketing
• Proven track record of sourcing pipeline and revenue from defined target accounts
• Experience marketing to enterprise technology companies or data/analytics products is a strong plus
• Fluency in modern ABM demand generation tools and strategies
• Strong collaboration skills with Sales and ability to manage cross-functional partnerships