Associate Director of Analytics

Job Summary

Owning the data and systems infrastructure, the full-time remote Associate Director of Analytics will manage Salesforce Marketing Cloud architecture, build predictive models, and oversee data operations to support marketing and engagement strategies across BSON's program portfolio.

Key responsibilities

• Manage Salesforce Marketing Cloud architecture and CRM data systems for BSON
• Build predictive models for enrollment yield, deposit risk, and lead scoring
• Deliver executive dashboards and data storytelling for school leadership

Required qualifications

• Bachelor's degree in data analytics, computer science, engineering, information systems, or a related field
• Five to six years of experience in marketing analytics, CRM administration, or institutional research, preferably in higher education or healthcare
• Hands-on experience with Salesforce Marketing Cloud or a comparable marketing automation platform
• Demonstrated experience building forecasting or predictive models
• Knowledge of GA4 and UTM-based attribution, with strong Excel and data visualization skills