Associate Director of Digital Marketing

Job Summary

Leading the omnichannel commercial strategy for the U.S. rare neurology portfolio, the full-time Associate Director of Digital Marketing will develop digital engagement capabilities, optimize customer experiences, and support product launches while collaborating with cross-functional teams in a remote role with occasional in-office meetings in Boston.

Key responsibilities

• Shape and execute enterprise omnichannel strategy across healthcare professional and patient audiences
• Lead digital campaigns including websites, email, social media, and webinars while developing innovative digital experiences
• Implement and optimize marketing technology platforms, ensuring data quality and effective use of analytics

Required qualifications

• Bachelor's degree required; MBA preferred
• 7+ years of digital marketing experience in pharmaceutical, biotech, or healthcare sectors
• 5+ years of experience leading omnichannel strategy with launch experience
• Experience in rare disease or neurology preferred
• Proficiency with CRM, marketing automation, and analytics tools such as Veeva and Adobe Experience Cloud