Associate Director of Marketing Analytics

Job Summary

As the Associate Director of Marketing Analytics, this full-time remote position will manage marketing performance analysis, evaluate customer acquisition strategies, and lead the marketing measurement roadmap to enhance decision-making and business outcomes.

Key responsibilities

• Analyze marketing performance across various channels and campaigns to identify drivers of results and improve ROI
• Evaluate the full enrollment funnel and contribute to forecasting and trend analysis to enhance enrollment performance
• Utilize Power BI and other tools to conduct data analysis, automate reporting, and provide actionable insights to stakeholders

Required qualifications

• Bachelor's degree in Marketing, Business Analytics, Data Analytics, Statistics, or a related field
• Seven or more years of experience in marketing analytics, preferably in a complex customer acquisition environment
• Strong understanding of digital marketing metrics and experience with platforms such as Google Ads and CRM systems
• Proficiency in SQL, Power BI, and familiarity with Python or R for data analysis
• Experience with incrementality measurement, A/B testing, and Marketing Mix Modeling preferred