Associate Director, Paid Search

Job Summary

Owning paid search strategy and execution for a portfolio of B2B clients, the full-time Associate Director, Paid Search will manage campaigns across Google Ads and Microsoft Ads, mentor junior team members, and ensure high-quality performance in a remote work environment.

Key responsibilities

• Developing and executing paid search strategies, including forecasting, budget planning, and testing roadmaps
• Leading campaign architecture and optimization efforts, focusing on bidding strategies and audience targeting
• Designing measurement strategies that connect paid search investments to sales pipeline and lead quality scoring

Required qualifications

• 6+ years of experience in paid search, with at least 3 years managing B2B programs focused on lead quality and pipeline
• Direct experience with B2B measurement infrastructure, including Salesforce or HubSpot integration
• Strong proficiency in Google Ads and Microsoft Ads, particularly at the account architecture level
• Experience in SaaS, fintech, or HR/payroll B2B categories
• Fluency in GA4 and at least one enterprise analytics or BI platform