Associate Director Patient Marketing

Job Summary

To support the launch of COMP360, the hybrid Associate Director, Patient Marketing will develop and execute patient marketing strategies, oversee digital and media efforts, and ensure the delivery of compliant patient support materials.

Key responsibilities

• Support the development and execution of patient marketing strategies, focusing on digital tactics and patient support services
• Lead the creation and approval of patient marketing materials and campaigns, ensuring alignment with regulatory guidelines
• Manage agency and vendor workstreams, project timelines, and performance metrics for efficient execution of marketing initiatives

Required qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, or related field; MBA or advanced degree preferred
• 6+ years of marketing experience in biotech/pharma or healthcare, with a focus on patient marketing or launch preparation
• Strong knowledge of US healthcare dynamics and promotional review processes
• Expertise in market research, brand strategy, and omnichannel marketing
• Passionate about mental health innovation and aligned with company values