Audience Engagement Manager

Job Summary

Driving channel engagement campaigns and paid subscription growth, the full-time Audience Engagement Manager will develop cross-channel strategies and manage subscriber lifecycle initiatives using marketing automation platforms and audience metrics.

Key responsibilities

• Manage the HubSpot instance for engagement and lifecycle management
• Design and implement a touchpoint strategy aligned with business goals, reporting on KPIs
• Collaborate with marketing, editorial, and sales teams to ensure brand consistency and increase engagement

Required qualifications

• At least three years of experience in engagement marketing
• Proficiency in using marketing automation platforms, particularly HubSpot
• Experience managing a paid subscription program, preferably with Recurly
• Strong understanding of audience metrics and engagement tactics
• Ability to present data clearly and persuasively to management