Audience Insights Analyst

Job Summary

To support recruitment marketing initiatives, the full-time Audience Insights Analyst will collect, analyze, and interpret labor market data and candidate behaviors, transforming insights into actionable strategies while collaborating with cross-functional teams in a remote environment.

Key responsibilities

• Conduct qualitative and quantitative research to identify and prioritize talent audiences for recruitment initiatives
• Develop and maintain research-based audience personas that inform campaign messaging and engagement strategies
• Analyze marketing performance data to assess audience engagement and candidate progression through recruitment funnels

Required qualifications

• Bachelor's degree in Marketing, Market Research, Psychology, Sociology, Data Analytics, Business, Communications, Human Resources, or a related field
• 5+ years of experience in market research, audience insights, workforce analytics, or recruitment marketing
• Experience developing audience segments or candidate personas based on research
• Proficiency with Microsoft Excel and PowerPoint for analysis and presentations
• Strong analytical and project management skills with the ability to collaborate across teams