Audience Strategy Analyst

Job Summary

Supporting the development and execution of data-driven audience strategies across digital marketing channels, the full-time remote Audience Strategy Analyst will lead audience segmentation, personalization, and campaign analytics using first-party data.

Key Responsibilities

• Lead strategic audience segmentation and customer journey initiatives using first-party data
• Utilize advanced SQL to analyze and interpret customer and campaign data for reporting and optimization
• Translate analytical findings into actionable business recommendations and collaborate with cross-functional teams

Required Qualifications

• Advanced SQL skills with experience in large and complex datasets
• Experience in audience segmentation, personalization, and customer journey strategies
• Strong background in digital marketing campaigns across owned and paid channels
• Hands-on knowledge of A/B testing and campaign measurement methodologies
• Ability to convert data insights into meaningful business recommendations