Audience Strategy Operations Manager

Job Summary

To support a premier beauty retail leader, the full-time Audience Strategy Operations Manager will drive end-to-end audience strategy, manage operational workflows, and oversee platform governance in a hybrid work environment.

Key responsibilities:

• Serve as the subject matter expert for audience strategy, translating advertiser objectives into actionable targeting recommendations
• Own the end-to-end audience operating model, managing workflows with external agency and tech partners
• Oversee distribution across publisher platforms and act as the main point of escalation for activation issues

Required qualifications:

• 5+ years of experience in retail media, digital advertising, audience strategy, or related fields
• Strong background in audience segmentation, identity, and digital media ecosystems
• Demonstrated experience in developing audience strategies using first-party data
• Proven ability to manage agency and technology partners while establishing operational standards
• Bachelor's degree in a related discipline preferred