Audience Strategy Operations Manager

Job Summary

Seeking a strategic and operational Audience Strategy Operations Manager, the full-time position offers a hybrid/remote work arrangement and focuses on driving audience capabilities, managing workflows, and overseeing platform governance for a premier beauty retail leader.

Key responsibilities:

• Serve as the subject matter expert for audience strategy, translating advertiser objectives into actionable targeting recommendations
• Own the end-to-end audience operating model, managing workflows with external agency and tech partners
• Oversee distribution across publisher platforms and act as the main point of escalation for complex activation issues

Required qualifications:

• 5+ years of experience in retail media, digital advertising, audience strategy, or related fields
• Strong background in audience segmentation, identity, and digital media ecosystems
• Demonstrated experience developing audience strategies using first-party data
• Proven ability to manage agency, technology, and publisher partners
• Bachelor's degree in a related discipline preferred