Automation Specialist
Job Summary
As a key player in designing sophisticated marketing automation workflows, the full-time remote Automation Specialist will build and execute personalized campaigns while collaborating with Email Marketing Specialists and the User Experience team to enhance customer experiences.
Key Responsibilities
- Design and implement automation workflows that enhance personalized customer experiences through various triggers and audience creation methods
- Collaborate on customer lifecycle stages and segmentation strategies to develop a comprehensive audience engagement roadmap
- Monitor performance of workflows and automations, ensuring quality and effectiveness while making optimization recommendations
Required Qualifications
- 4+ years of relevant experience preferred, with exemplary performance potentially superseding experience requirements
- 3+ years of experience with Salesforce Marketing Cloud Engagement (MCE) and AMPscript
- Experience with relational databases and SQL
- Working knowledge of HTML/CSS to support email builds
- Proficient understanding of email marketing and key performance indicators (KPIs)
Complete Job Description
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