B2B Demand Generation Manager
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Job Summary
Leading marketing planning and pipeline generation, the full-time B2B Demand Generation Manager will develop integrated marketing plans and execute programs that drive qualified pipeline and revenue growth while working remotely, preferably from the Bay Area.
Key responsibilities
- Lead marketing planning and execution for assigned industry verticals, aligned to growth and pipeline goals
- Develop and execute vertical-specific marketing plans in collaboration with sales and industry leadership
- Launch and manage multi-channel campaigns across events, digital, content, PR, and partner marketing
Required qualifications
- 5-8 years of B2B demand generation or vertical marketing experience, preferably in technology or consulting
- Proven track record of driving pipeline generation in enterprise sales environments
- Strong experience with account-based marketing (ABM) and integrated campaign execution
- Experience managing marketing team members or coordinating across distributed teams
- Familiarity with marketing AI, digital transformation, or enterprise technology services is preferred
Complete Job Description
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