B2B Marketing Executive

Job Summary

Leading the development and execution of an integrated business-to-business marketing strategy, the full-time remote VP, B2B Acquisition Marketing will enhance the advisor prospect journey, manage media strategies, and optimize marketing investments to drive organizational growth.

Key Responsibilities

• Own the integrated B2B marketing strategy and roadmap for priority advisor audiences, translating business and brand priorities into actionable programs
• Oversee the integrated marketing experience for prospective advisors, ensuring continuity and engagement across digital experiences, content, and events
• Direct paid media strategy and execution, coordinating with internal teams and agency partners to optimize marketing investments based on audience response

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Minimum ten years of progressive B2B marketing experience, including five years in a leadership role
• Experience leading advisor acquisition marketing within wealth management, asset management, or financial technology
• Demonstrated success in developing integrated marketing strategies that contribute to organizational growth
• Strong analytical skills with experience in establishing performance measures and optimizing marketing investments