B2B Marketing Lead

Job Summary

Driving the B2B marketing strategy for a growing company, the full-time Marketing Lead/Head of B2B Marketing will own positioning, demand generation, and go-to-market execution while collaborating with executive leadership and cross-functional teams in a remote environment.

Key responsibilities

• Define positioning, messaging, and differentiation across the advertising ecosystem while establishing thought leadership in performance creative
• Own B2B marketing strategy, including integrated campaigns and metrics, while partnering with Sales to target strategic accounts and connect marketing investments to revenue
• Translate complex technology and commercial models into compelling customer value through storytelling and sales enablement materials

Required qualifications

• 8+ years in B2B marketing with a focus on strategy and measurable commercial results, particularly in advertising platforms or AdTech
• Deep understanding of paid social, performance advertising, and enterprise buying decisions
• Proven success in building positioning and demand generation that drives qualified pipeline and revenue
• Strong writing and executive communication skills with the ability to influence senior leaders
• A builder's mentality, comfortable prioritizing and executing with limited resources