B2B Marketing Specialist

Job Summary

Driving B2B marketing initiatives, the full-time Marketer will develop and execute strategic marketing plans, build relationships with partners in the bone marrow transplant industry, and lead marketing program activations.

Key responsibilities

• Develop and execute data-driven B2B marketing initiatives to drive product adoption and achieve organizational goals
• Create comprehensive annual marketing plans and oversee marketing campaign execution across various channels
• Manage relationships with internal and external stakeholders while collaborating cross-functionally to align marketing strategies with broader objectives

Required qualifications

• Bachelor's degree in marketing or a related field
• 5+ years of experience in a marketing role, including leading cross-functional project teams
• Expertise in digital marketing practices, including SEM/SEO and social media
• Experience with CRM platforms, preferably Salesforce and Pardot
• Strong project management skills and ability to write strategic briefs for marketing programs