B2B Paid Social Manager

Job Summary

To support pipeline growth for enterprise and mid-market B2B clients, the full-time remote B2B Paid Social Manager will develop and execute data-driven social strategies, optimize multi-stage funnel campaigns, and collaborate with cross-functional teams to enhance performance metrics.

Key responsibilities

• Leading day-to-day social strategy development and activation for assigned B2B clients
• Translating B2B buyer journeys into tactical, data-informed campaign architectures across various stages
• Executing and optimizing multi-stage funnel strategies, including content amplification and ABM initiatives

Required qualifications

• 2-3+ years of experience in paid social media advertising with a focus on B2B or lead generation programs
• Demonstrated experience executing full-funnel B2B social campaigns that support pipeline and lead quality goals
• Strong hands-on expertise in LinkedIn Ads and Meta, with familiarity across additional B2B platforms
• Working knowledge of B2B analytics and martech ecosystems such as Google Analytics and Salesforce
• Bachelor's degree in Marketing, Business, Analytics, or a related field