B2B Product Marketing Manager
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Job Summary
To drive adoption and growth in healthcare professional offerings, the full-time remote B2B Product Marketing Manager will own the go-to-market strategy, lead customer discovery efforts, and manage analytics for key initiatives.
Key responsibilities
- Own positioning, messaging, and go-to-market strategy for B2B offerings focused on healthcare professionals
- Conduct customer and partner discovery interviews to understand clinician needs and translate insights into actionable strategies
- Manage analytics and performance reporting for go-to-market initiatives, providing data-driven recommendations
Required qualifications
- Bachelor's degree required; advanced degree preferred
- 5+ years of experience in product marketing and go-to-market roles
- Strong analytical skills with proficiency in GA4
- Basic knowledge of CRM systems, preferably HubSpot
- Demonstrated ability to define go-to-market strategies for clinically driven products
Complete Job Description
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