B2C Marketing Lead

Job Summary

Driving innovative digital campaigns, the full-time remote B2C Marketing Lead will design and execute strategies to enhance resident enrollment in Summer's city and state programs while collaborating with internal teams and government partners.

Key responsibilities

• Build go-to-market plans for city or state launches, including audience segments, channel mix, budget, and enrollment targets
• Conceptualize, launch, and optimize multi-channel campaigns across diverse populations and non-traditional digital channels
• Develop human-first messaging for targeted resident groups and manage local creators and influencers for effective outreach

Required qualifications

• 5+ years of hands-on B2C/D2C growth marketing or campaign experience with a proven track record of driving consumer action
• Experience planning and managing paid social budgets on platforms like Meta, TikTok, and Google
• Ability to track conversion pathways and translate performance data into actionable campaign insights
• Experience in briefing and running performance-driven creator campaigns
• Familiarity with making complex subjects accessible and engaging for everyday consumers