B2C Retention Manager

Job Summary

To enhance customer engagement, the full-time remote B2C Retention Manager will take end-to-end responsibility for customer communications by developing strategies, optimizing campaigns, and collaborating with various teams to deliver impactful messaging.

Key responsibilities

• Develop and implement a comprehensive communication strategy across all CRM channels, including email, push, and in-app communications
• Create and execute advanced customer value management strategies to drive lifetime value growth and increase user retention
• Analyze campaign performance and generate actionable insights to adjust strategies for maximum effectiveness

Required qualifications

• 3+ years of relevant experience in CRM/CVM B2C marketing with proven experience of channel ownership
• Excellent command of modern CRM platforms and push notification services
• Strong analytical skills, including data-driven decision making and hypothesis testing
• Practical experience with trigger-based communications and user retention strategies
• Proven experience in managing budgets for promotional activities