Brand and Communications Lead

Job Summary

To elevate brand visibility in the fintech sector, the full-time Brand and Communications Lead will manage Bastion's market positioning, messaging, and external communications while working remotely or from New York City.

Key responsibilities

• Own the brand's positioning and external communications calendar, ensuring alignment with target audiences and messaging
• Develop and execute targeted campaigns to build brand awareness and generate qualified leads
• Establish relationships with media and industry influencers to secure press coverage and speaking opportunities

Required qualifications

• Proven experience in brand management or communications, preferably in fintech or financial services
• Strong understanding of market dynamics and buyer behavior in the financial sector
• Ability to create and implement scalable content and communications workflows
• Experience in leveraging AI tools for marketing and communications efforts
• Demonstrated success in building brand awareness from the ground up