Brand Director
Job Summary
To drive brand strategy and integrated marketing initiatives, the hybrid remote Brand Director will manage campaigns across digital, shopper, and PR channels while leveraging consumer insights to enhance brand positioning and support sales growth.
Key responsibilities
- Develop and execute the brand strategy and annual marketing plans to increase awareness and trial
- Lead integrated campaigns from planning to launch, ensuring consistent brand identity across all channels
- Utilize consumer insights and market research to inform decisions on packaging, innovation, and messaging
Required qualifications
- Bachelor's degree in marketing, business, or a related field
- 7+ years of experience in CPG brand marketing, including 2 years in a leadership role
- Experience with POS syndicated data and managing consumer research projects
- Proven track record of building and launching integrated marketing campaigns
- Strong experience managing external agencies and internal teams
Complete Job Description
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