Brand Marketing Manager

Job Summary

Leading the development and execution of consumer-driven marketing initiatives for men's apparel, the full-time Brand Marketing Manager will create impactful storytelling and integrated campaigns while collaborating with cross-functional teams in a remote environment.

Key Responsibilities

• Develop consumer-focused product marketing strategies and seasonal campaigns aligned with brand objectives
• Plan and execute integrated marketing initiatives across various channels, ensuring consistent messaging
• Manage multiple marketing initiatives and collaborate with internal and external stakeholders for timely execution

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience
• 6+ years of experience in brand marketing, product marketing, or integrated marketing
• Experience within apparel, fashion, or retail is required
• Demonstrated experience in developing consumer-focused product stories and integrated marketing campaigns
• Strong understanding of go-to-market strategies and seasonal product launches