Brand Marketing Manager

Job Summary

Driving enrollment growth and brand awareness, the full-time Brand Marketing Manager will lead strategic campaigns for K-12 student travel programs, manage creative partnerships, and enhance brand positioning across various media channels.

Key responsibilities

• Lead strategy and execution to drive enrollment for priority programs through full-funnel campaigns across digital, social, search, email, and direct mail
• Develop and maintain brand positioning and messaging frameworks while conducting market and competitive research
• Oversee go-to-market efforts for new programs, utilizing customer insights to shape launch strategies and collaborate with cross-functional teams

Required qualifications

• 5+ years of experience in brand marketing, brand strategy, or digital marketing
• Proven track record in developing effective positioning and messaging that delivers measurable results
• Experience managing creative agencies and leading cross-functional launches from strategy to execution
• Strong analytical skills with the ability to interpret data and present insights to senior leaders
• Knowledge of SEO and organic growth strategies, along with familiarity with AI's impact on marketing