Brand Marketing Specialist

Job Summary

To enhance the global presence of the GEHL brand, the full-time Brand Marketing Specialist will manage brand strategy execution, oversee digital content creation, and collaborate with international teams while working in a hybrid environment based in West Bend, WI.

Key responsibilities:

• Lead the execution of the GEHL brand strategy across all marketing channels, ensuring consistency and alignment with corporate goals
• Manage digital asset and product information for GEHL products, ensuring accuracy and accessibility across platforms
• Oversee the creation and approval of content for social media channels, maintaining an engaging digital presence that resonates with target audiences

Required qualifications:

• Bachelor's degree in Marketing, Communications, Business, or equivalent experience
• Minimum 5 years of experience in marketing, brand management, or related fields, with a focus on digital marketing
• Proficiency in managing digital platforms, including social media and digital asset management systems
• Experience in the industrial, manufacturing, or heavy equipment sectors is preferred
• Strong project management skills with the ability to lead cross-functional teams and manage multiple initiatives concurrently