Brand Sales Strategist
Job Summary
To drive ideation and innovation for brand partners, the full-time Brand Sales Strategist will define and implement market strategies across Yahoo's Sports verticals, collaborating with cross-functional teams and utilizing data-driven insights to create compelling advertising solutions.
Key Responsibilities:
- Build and implement go-to-market strategies for marquee sporting events and branded sports content across various channels
- Collaborate with internal teams to execute integrated programs and develop new content-led ad solutions
- Combine creative storytelling with analytical insights to craft narratives that align with sports marketing KPIs
Required Qualifications:
- 5-7 years of experience in sales, brand strategy, or sports marketing within a media company, agency, or tech platform
- Deep understanding of sports sponsorship models and fan engagement across digital platforms
- Familiarity with media data platforms such as Comscore and Nielsen
- Proven ability to interpret sports audience data and leverage insights for strategic recommendations
- Strong track record of pitching concepts and presenting to senior decision-makers
Complete Job Description
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