Brand Strategist

Job Summary

Owning the brand strategy for a portfolio of university partners, the full-time Brand Strategist will develop distinct positioning, voice, and messaging, while creating and maintaining brand kits and translating marketing briefs into actionable creative briefs for various campaigns in a remote environment.

Key responsibilities

• Translate marketing briefs into clear creative briefs for channel campaigns, ensuring alignment with partner insights
• Build and maintain comprehensive brand kits for assigned partners, incorporating positioning, voice, and AEO guidelines
• Collaborate cross-functionally with SEO, Paid Media, and Integrated Marketing teams to ensure consistent brand messaging and campaign strategy

Required qualifications

• 5-7 years of experience in brand strategy, brand planning, or integrated marketing, preferably with agency or multi-account experience
• Proven ability to write effective creative briefs for execution by designers or external agencies
• Strong writing and synthesis skills to convert research and data into actionable briefs
• Familiarity with answer engine optimization (AEO) and a solid understanding of SEO principles
• Master's degree in Marketing, Communications, or a related field is preferred