Brand Strategy Director

Job Summary

Responsible for the strategic stewardship and performance of the Insperity brand, the full-time remote Brand Strategy Director will define brand strategy, analyze advertising performance, and manage relationships with external agencies while operating with a high degree of autonomy.

Key responsibilities

• Defines and stewards Insperity's brand strategy, positioning, voice, messaging, and standards across all channels
• Monitors competitive landscape and consumer behavior, providing insights and strategic recommendations to keep the brand relevant
• Owns brand advertising performance by analyzing campaign data and presenting actionable optimization recommendations to leadership

Required qualifications

• Bachelor's Degree in Marketing, Communications, or a related discipline, or equivalent work experience
• Ten years of progressive experience in brand strategy, advertising performance, and agency management
• Proven track record of independently analyzing advertising performance and presenting actionable recommendations
• Experience managing relationships with external creative and media agencies
• Advanced analytical capability to assess advertising performance data and translate insights into recommendations