Business Analyst

Job Summary

To lead analysis for a digital self-serve SaaS business, the full-time remote Business Analyst will connect marketing, product, and customer data to enhance customer acquisition, retention, and growth while providing insights to improve decision-making processes.

Key responsibilities

• Build and maintain a scorecard to analyze acquisition, conversion, and retention metrics across various channels and customer segments
• Track and explain customer retention and expansion metrics, identifying opportunities for growth and measuring the effectiveness of retention programs
• Utilize SQL and Databricks to conduct customer-level analyses and develop dashboards that illustrate performance across the self-serve customer journey

Required qualifications

• 4+ years of experience in business intelligence, growth analytics, or product analytics, preferably in digital self-serve or SMB SaaS
• Strong SQL skills and experience with customer-level data analysis in cloud data platforms like Databricks
• Familiarity with SaaS metrics such as ARR, churn, and customer acquisition cost
• Experience with digital funnels, product event data, and experiment measurement
• Ability to communicate analytical findings in clear business terms