Business Analyst for Marketing Operations

Job Summary

Working remotely in a full-time capacity, the Business Analyst for Marketing Operations will support the Product Owner in delivering an AI-powered marketing execution tool by translating business requirements into actionable specifications, facilitating agile delivery, and ensuring quality assurance throughout the development process.

Key Responsibilities

• Own the end-to-end coordination of requirement packages for technology handoff, ensuring clarity and completeness
• Attend grooming sessions and support sprint planning, validating that deliverables meet acceptance criteria
• Draft UAT scripts and manage testing sessions, documenting defects and coordinating resolution efforts

Required Qualifications

• Bachelor's degree required; Master's degree preferred
• Experience in marketing operations or campaign management with knowledge of MarTech tools
• Proven ability to write user stories and functional requirements in an Agile/Scrum environment
• Familiarity with AI-powered tools and concepts such as prompt design and conversation flows
• Agile or BA certifications (e.g., CBAP, PMI-PBA) are a plus