Campaign Manager

Job Summary

To support a growing mental health initiative, the contract Campaign Manager will oversee the execution of marketing campaigns for memberships and coaching, collaborating with product managers and utilizing performance data to optimize outreach and engagement, all while working remotely.

Key responsibilities

• Partner with product managers to plan and launch marketing campaigns that promote new products and features
• Manage go-to-market campaign production, including A/B testing and performance tracking to drive traffic and conversions
• Support email marketing strategies and lifecycle campaigns, ensuring effective segmentation and lead-scoring

Required qualifications

• 7+ years of marketing experience with a focus on product launches or go-to-market campaigns
• Proven experience collaborating with product teams on launches and feature releases
• Strong copywriting skills for various channels, demonstrating an understanding of value propositions
• Hands-on experience with HubSpot, including email builds and reporting
• Familiarity with web analytics tools and SEO strategies for optimizing landing pages