Campaign Manager
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Job Summary
To support the US HP.com e-commerce Paid Search team, the remote Campaign Manager will lead the strategy, execution, and optimization of Google Performance Max (PMax) and Shopping campaigns, focusing on performance metrics and data-driven improvements.
Key responsibilities:
- Manage end-to-end PMax campaign strategy, planning, implementation, and optimization for Shopping and search campaigns
- Oversee daily management of media campaigns, adjusting tactics based on KPIs and business priorities
- Define search engine auto-bidding strategies to align campaigns with ROAS goals and ensure effective budget pacing
Required qualifications:
- 5+ years of hands-on experience with Google Performance Max (PMax) and Shopping campaigns
- Experience with Microsoft/Bing Ads and familiarity with PMax/Shopping concepts
- Proficiency in third-party bidding and campaign management platforms, with SA360 preferred
- Strong track record managing performance-focused KPIs such as ROAS and conversions
- Proficiency in Microsoft Excel and PowerPoint for data manipulation and analysis
Complete Job Description
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