Campaign Marketing Manager

Job Summary

Experienced marketers will find a full-time remote Campaign Marketing Manager opportunity focused on owning the strategy and execution of lifecycle campaigns, increasing user engagement, and converting free users to paid plans.

Key responsibilities

• Own and execute brand and promotional campaigns to enhance user engagement and brand awareness
• Develop strategies to convert free users to paid plans and reactivate lapsed users
• Produce and distribute valuable content, including webinars and guides, to support user outreach and education

Required qualifications

• At least 5 years of experience in campaign marketing, digital marketing, lifecycle marketing, or demand generation
• Proven success in influencing revenue and retention in a product-led growth model
• Deep knowledge of cold email and email outreach strategies
• Strong project management skills with the ability to handle multiple stakeholders
• Tech-savvy with proficiency in tools like customer.io, CMS, and analytics platforms