Campaign Operations Specialist
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Job Summary
To support a growing marketing team, the remote Campaign Operations Specialist will build and deploy targeted campaigns using marketing automation and data, ensuring accurate and timely launches that drive customer engagement and growth.
Key responsibilities
- Deploy targeted, timely campaigns using marketing automation to reach customers effectively
- Build and maintain nurture tracks to guide prospects and customers toward trial, adoption, and expansion
- Execute ABM and multi-channel programs for target accounts based on clear campaign briefs
Required qualifications
- Proven experience in building nurture, ABM, and triggered programs in Marketo
- Working knowledge of Salesforce data structures and their synchronization with Marketo
- Experience using marketing, sales, or product data for audience segmentation and campaign personalization
- Fluency in AI, including utilizing MCP connections with Marketo and other data sources
- Strong organizational skills with a structured approach to managing multiple campaigns
Complete Job Description
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