Category Growth Manager, Women's Hormones

Job Summary

Owning the strategy and growth of Women's Hormones, the full-time remote Category Growth Manager will manage category performance, develop market insights, and drive go-to-market strategies for telehealth offerings.

Key responsibilities

• Develop and execute the category strategy and growth plans based on market opportunities and customer needs
• Conduct ongoing customer research and competitive analysis to inform product and service improvements
• Lead the go-to-market strategy for new offerings, collaborating with cross-functional teams to ensure successful launches

Required qualifications

• 7+ years of experience in category management, growth, or product marketing within a consumer-focused role
• Proven track record of driving growth for digital products or services, particularly in health or telehealth sectors
• Strong analytical skills with experience in metrics such as revenue, CAC, LTV, and ROI
• Experience in customer research and translating insights into actionable business strategies
• Familiarity with regulated environments and comfort in balancing growth with compliance and patient trust