Channel Marketing Specialist
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Job Summary
To enhance digital presence and customer experience, the full-time Channel Marketing Specialist - SEO & SEM will develop and execute strategies for SEO, AEO, and SEM, while collaborating with various teams to optimize website content and performance in a remote environment.
Key Responsibilities
- Implement effective digital channel and website marketing practices based on market research and customer insights
- Manage website content, including CMS updates and user-focused experiences, while monitoring digital performance through SEO and SEM strategies
- Collaborate with stakeholders to prioritize website enhancements and communicate performance insights and recommendations
Required Qualifications
- Bachelor's degree in business/marketing or communications preferred
- Experience in marketing communications with a focus on SEO, AEO, SEM, and website strategy
- Proven understanding of consumer decision journeys and digital channel impact on outcomes
- Working knowledge of AI search trends, keyword research, and performance reporting tools
- Demonstrated ability to manage multiple projects and deadlines effectively
Complete Job Description
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