Chief Marketing Officer

Job Summary

To drive the next stage of growth, the full-time remote Chief Marketing Officer will own the business P&L, lead marketing and commercial performance across DTC ecommerce, Amazon, and retail, and develop strategies to enhance customer lifetime value and retention.

Key responsibilities

• Own the business P&L, manage operating plans and budgets, and forecast demand by product and channel
• Lead product marketing initiatives, including defining target customers, launching products, and evaluating portfolio expansion opportunities
• Oversee the customer lifecycle, developing pricing and promotional strategies to support conversion and retention across various channels

Required qualifications

• Proven track record of scaling an eight- or nine-figure DTC consumer business with financial performance responsibility
• Experience in product marketing, including successful product launches and portfolio expansion
• Demonstrated success in improving customer value through lifecycle marketing and retention strategies
• Strong ecommerce experience with a focus on conversion and customer acquisition
• Commercial fluency across DTC, Amazon, and retail channels