Chief Marketing Officer

Job Summary

To lead diverse marketing initiatives across multiple businesses, the full-time remote Chief Marketing Officer will be responsible for developing marketing strategies, managing budgets, and ensuring profitable customer acquisition while collaborating with senior leaders and overseeing brand positioning.

Key responsibilities

• Own marketing strategy, budget, and performance metrics across all business units, focusing on customer acquisition and revenue generation
• Set analytics and attribution standards to evaluate marketing effectiveness and drive accountability for marketing spend
• Collaborate with senior leaders to adapt marketing approaches across different business models and customer journeys

Required qualifications

• 12+ years of marketing experience, including 5+ years in senior leadership roles such as CMO or VP Marketing
• Proven expertise in direct-response marketing and generating customers profitably across various channels
• Strong analytical skills with the ability to read P&L statements and understand marketing's impact on financial performance
• Experience managing marketing across multiple brands or business units, ideally in an agency setting
• Demonstrated success in building brand positioning while maintaining a focus on performance metrics