Client Marketing Specialist

Job Summary

Supporting the development and execution of marketing programs, the full-time remote Client Marketing Specialist will engage, retain, and grow the existing client base through targeted campaigns and communications.

Key responsibilities

• Plan and execute client marketing campaigns, including emails, webinars, and targeted content
• Develop client-facing materials such as newsletters and onboarding guides
• Track campaign performance metrics and maintain client segmentation lists for targeted communications

Required qualifications

• 3+ years of experience in client marketing, customer marketing, or B2B marketing
• Solid understanding of customer lifecycle stages and marketing's role in retention and growth
• Experience with email marketing platforms and CRM tools like HubSpot or Salesforce
• Strong written communication skills tailored for different client segments
• Detail-oriented with strong organizational skills and experience managing multiple projects