Commercial GTM Leader
Job Summary
Seeking a driven Commercial GTM Leader for NordicTrack B2B, this remote full-time position will manage the go-to-market strategy, oversee commercial P&L, and develop partnerships to drive revenue growth in the B2B segment.
Key responsibilities
- Establish NordicTrack B2B as a credible commercial business by defining target segments and value propositions
- Own the commercial P&L, setting targets for pipeline, bookings, and margin to ensure profitable growth
- Build and execute the B2B go-to-market strategy, including sales processes and partner development
Required qualifications
- Bachelor's degree in Marketing, Business, or a related field
- 5-7 years of experience in brand or product marketing, particularly in go-to-market roles for physical products
- Experience launching new products or categories requiring customer education
- Strong understanding of performance marketing fundamentals and ROI considerations
- Proven ability to make decisions with incomplete information and drive results in fast-paced environments
Complete Job Description
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