Communications Specialist - Digital Learning

Job Summary

Leading the strategy and execution of email and SMS campaigns, the full-time Communications Specialist - Digital Learning will manage the design, coding, testing, and deployment of data-driven communications aimed at enhancing student acquisition and engagement, with a hybrid work arrangement in Knoxville, TN.

Key responsibilities

• Develop and execute email and SMS marketing campaigns within the Digital Learning CRM systems
• Code, design, test, and deploy dynamic communications to support student engagement and conversion
• Utilize UI/UX best practices to optimize marketing communications for various platforms

Required qualifications

• High School Diploma or GED
• 6 years of experience in marketing, communications, or higher education, with a focus on recruitment or student services
• Intermediate to advanced knowledge of HTML and CSS, along with experience in CRM and email marketing platforms
• Proficiency in Adobe Creative Suite and Microsoft Office
• Strong organizational and project management skills