Consumer GTM Lead
Job Summary
Ambitious and strategic, the full-time remote Consumer GTM Lead will own the NordicTrack North America consumer business, driving audience and demand strategy, full-funnel acquisition and retention, and conversion efforts across retail and direct-to-consumer channels.
Key responsibilities
- Own the demand creation strategy across retail and DTC, developing audience insights and brand positioning
- Build and manage the full-funnel go-to-market motion, ensuring cohesive strategies across all consumer channels
- Partner with Sales to drive performance metrics, translating consumer demand into measurable revenue outcomes
Required qualifications
- Bachelor's degree in Marketing, Business, or a related field
- 5-7 years of experience in consumer go-to-market, retail, or e-commerce roles
- Proven experience in managing conversion and retention across retail and/or DTC channels
- Strong understanding of performance marketing fundamentals and funnel economics
- Demonstrated ability to make strategic decisions with incomplete information
Complete Job Description
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